12 September 2012: “Branding Vallejo” – at Sunset!

This week’s meeting had Gina Snyder leading us in the Pledge of Allegiance.

President Tom announced that Mark Porterhas accepted his hand-on-the-shoulder to become our

Our New Projects Chair Mark Porter

Programs Chair. Among other duties, Mark will manage our Community Service Project once Polly McCall and her committee (Sheryl Lea, Jim Aquino) complete their work with Continentals of Omega Executive Director Wendy Jones.

Rotarian of the Week Cheryl Feldman

Our Rotarian of the Week was Cheryl Feldman, who gave us a nice review of her life and times.

As usual, generous Rotarians made Treasurer John happy with stories and – happy dollars!

Judge Kays Discourses for Happy Dollars

Our own Mike Browne was the speaker this week. As we all know, Vallejo has been drifting since the closure of Mare Island naval Ship Yard. After more than 150 years as a “Navy town”, Vallejo is still looking for an identity. Mike told us about the effort now afoot, of which he – as Director of our Visitors’ and Convention Bureau – is taking the lead, to “Brand” our city. Mike and other folks in town are working with a consulting firm to help us find our true City selves. This work involves identifying our major “occupational clusters” (they are: health care; tourism; post-secondary education) as part of a process of working out how to play to our strengths. Interestingly, Mike

Mike Browne Talks Branding

pointed out that the proportion of Vallejo’s population with advanced technical training – at 32% – is higher than the Bay Area average (18%). At the end of his presentation, Mike showed us a nifty Mobile website for Vallejo and the V & C Bureau.

After enthusiastic discussion of Mike’s project, President Tom closed the meeting – on time!

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